Custom WordPress for dental practices.
HIPAA-aware forms, online booking integrations, treatment page silos, insurance verification, and new-patient funnels — hand-coded for the practice that wants a site that actually brings patients in.
(Salterra Heritage)
Themes
Architecture
Before Launch
Most dental sites are built for the dentist's ego. Patients need something else.
Why custom WordPress for dental practices?
Most dental websites are bought off a shelf — a $99/month service plan with a template that has the same layout as your competitor two miles away. The stock photos are different. The logo is swapped. Otherwise, it's the same site. Patients can feel it even when they can't name it.
A custom WordPress build for a dental practice does a few things a template can't. Treatment silos — separate, optimized pages for preventative care, cosmetic procedures, orthodontics, implants, emergency care — give you search visibility per service rather than one page trying to rank for everything. HIPAA-aware form architecture means your new-patient intake isn't storing sensitive data in a WordPress database. Insurance pages answer the question patients ask before they call, so fewer calls are wasted on "do you take my insurance."
The site should work before you spend a dollar on Google Ads. That means fast, clean code, mobile-first layouts, booking integrations that actually load, and schema markup that tells Google what kind of practice you run and where you run it.
Every dental WordPress build ships with all of this.
Industry-specific deliverables layered on top of the standard custom WordPress foundation.
Custom-coded theme
Hand-written PHP, HTML, CSS. No purchased themes, no page builders, no Divi. Built for your practice.
Treatment page silos
Individual, SEO-optimized pages per treatment category — cosmetic, preventative, orthodontics, implants, emergency, pediatric where applicable.
HIPAA-aware form architecture
New-patient intake and contact forms built to avoid storing sensitive health data in WordPress. Routed to your practice management system or encrypted delivery.
Online booking integration
Native embed of your scheduling platform — Dentrix, Eaglesoft, NexHealth, ZocDoc, or similar — designed to feel like part of the site, not an afterthought.
Insurance carrier pages
A structured insurance page listing accepted plans, with a verification intake form that answers the pre-appointment question before patients call.
New-patient funnel page
A dedicated new-patient page — what to expect, forms, office hours, map, meet the team — built to convert the first visit into a booked appointment.
LocalBusiness + MedicalBusiness schema
JSON-LD structured data scoped to dental practice — specialty, opening hours, address, accepted insurances — for maximum local search visibility.
Performance + Core Web Vitals
Lean front-end, optimized images, no bloat. Target: top-quartile load times on mobile — because most patients find you on a phone.
Analytics + conversion tracking
GA4 + Google Search Console wired at launch. Booking clicks, phone taps, and form submits tracked as conversion events.
Team + training docs
Walkthrough video + written docs so your front-desk team can update office hours, add providers, and change insurance information without touching code.
Pages we build for dental practices.
A well-structured dental site answers every question a prospective patient has before they decide to call. These are the pages that do that work.
New Patient Page
What to expect, downloadable or fillable forms, insurance accepted, office hours, map, and a clear CTA to book. Designed to convert the first visit.
Treatment Service Pages
Individual pages per treatment category — cosmetic, preventative, orthodontics, implants, emergency — each optimized for its own search terms.
Insurance & Financing
A dedicated page listing accepted carriers, PPO vs. HMO clarity, and financing options (CareCredit, in-house plans) — answers the question before patients call.
Doctor & Team Bios
Long-form provider pages with credentials, philosophy, and a human face behind the practice. Patients choose their dentist before they choose the clinic.
Location & Hours
Individual location pages for multi-location groups — each with local schema, unique map, phone, and hours. Signals proximity to Google and to patients.
Patient Education Blog
A blog or resource section covering treatment questions patients actually search — "how long do implants last," "is teeth whitening safe" — builds topical authority over time.
The Tucson Web Design Co. Method.
Every custom WordPress build follows the same four-phase lifecycle. You'll always know what phase you're in and what happens next.
See the full Method →Designed.
Strategy + visual design, walked through with you in real software.
Approved.
Nothing gets built until you sign off — every page, every word.
Built.
Custom-coded WordPress, weekly progress sent, no surprises.
Maintained.
We stick around — optimization, updates, growth partnership.
Custom WordPress, shipped.
Arizona Insurance Agency
Custom multi-line quote-request flow + local trust signals + carrier integration. Patient-facing service businesses share the same conversion architecture we apply to dental.
Prueter Engineering
Authority-led custom build for a specialized consulting firm. The credential-forward structure translates directly to provider bio and trust-signal architecture for medical practices.
Questions from dental practices.
Are your dental practice websites HIPAA compliant?
We build forms and intake flows to be HIPAA-aware — encrypted delivery, no sensitive data stored in WordPress, and clean integration with your practice management software. Full HIPAA compliance is a practice-level obligation; we build the site to support it, not undermine it.
Can you integrate online booking for our practice?
Yes. We work with the platforms dental practices actually use — Dentrix, Eaglesoft, Open Dental, NexHealth, ZocDoc. The booking widget is embedded cleanly into the design rather than bolted on as a visible third-party iframe.
Do you build insurance verification pages?
Yes, and we consider them essential. A dedicated insurance page — listing your accepted carriers, explaining PPO vs. HMO, with a verification request form — reduces pre-appointment calls and gives patients a reason to convert without hesitating.
How do you handle new-patient acquisition on the site?
A dedicated new-patient page with a structured intake form, what to expect, office hours, and a map is standard. If you run paid search, we can build a separate new-patient landing page with a distinct URL optimized for that channel.
How much does a dental practice WordPress site cost?
Most dental site builds fall between $5,000 and $12,000 depending on page count, integrations, and content needs. Multi-location practices are quoted separately. We share the full quote before any work starts — no surprises.
How long does the build take?
Six to ten weeks for a single-location practice with content ready on your end. Multi-location sites take longer. We give you a written timeline before Phase 03 (Built) begins.
Can you build sites for multi-location dental groups?
Yes. Multi-location builds use a shared design system with unique location pages — individual Google Maps embeds, local schema, and staff pages per location. We scope these as separate projects with a shared base so the cost scales efficiently.
What happens after the site launches?
Phase 04 (Maintained) includes security updates, WordPress core and plugin updates, performance tuning, and content changes. When you're ready to grow organic search for your practice, our Salterra internet marketing partnership handles that as a separate engagement.
Let's talk about your practice.
Every dental WordPress build starts with a 30-minute conversation. No slide deck, no pitch — just a real talk about what your practice needs and whether we're the right shop to build it.
Send us your current site.
If you'd rather not talk yet, send us your URL. We'll send back an editorial-style audit covering design, performance, SEO, and conversion — usually within 3 business days. No follow-up sales sequence.
Get a free website audit