Custom WordPress for construction companies.
Portfolio-led architecture, sector breakdowns, RFP-ready company and personnel bios, and project case studies — hand-coded for the GC or contractor that wants a site that works as hard as the crew does.
(Salterra Heritage)
Themes
Architecture
Before Launch
In construction, the portfolio IS the pitch. Most contractor sites don't treat it that way.
Why custom WordPress for construction companies?
Most construction company websites are either embarrassingly out of date or built by someone who doesn't understand what evaluators actually look for. The portfolio is a gallery with no descriptions. The "about" page is three sentences. There's no sector breakdown, no project size references, no key personnel page, and no way to request a bid or prequalification package.
A custom WordPress build for a GC or contractor treats the site like what it actually is: a qualification document. Portfolio-led architecture puts completed projects front and center, with individual case study pages per project — sector, scope, client type, photography, and a brief narrative. Sector breakdowns — commercial, healthcare, education, industrial, multifamily — give market-sector evaluators a filtered view of relevant experience. RFP-ready bios for key personnel include licensing, years of experience, bonding capacity, and safety record — the information a prequalification form asks for.
We've built for La Roza Construction directly. We understand the construction industry's decision-making context and what a GC's site needs to communicate to an owner's representative, a developer, or a public agency reviewing bidder qualifications.
Every construction WordPress build ships with all of this.
Industry-specific deliverables built on top of our standard custom WordPress foundation.
Custom-coded theme
Hand-written PHP, HTML, CSS — no templates, no page builders. Built for the portfolio-forward, credential-heavy architecture construction sites require.
Project portfolio with case study pages
Individual project pages with sector, scope, location, photography, and narrative — filterable by sector from the portfolio index. Each project a standalone ranking and credibility asset.
Sector breakdown pages
Individual pages per market sector — commercial, healthcare, education, industrial, multifamily — with relevant projects, experience statements, and sector-specific CTA.
RFP-ready company profile page
Licensing, bonding, insurance limits, safety record, DBE/MBE certifications where applicable, key client list, geographic reach — the prequalification page.
Key personnel bio pages
Individual bios for principals, project executives, and superintendents — with relevant projects, credentials, and years of experience. The people evaluators want to know about.
Project inquiry / bid invitation form
A structured inquiry form collecting project type, size, location, timeline, and owner type. Optional subcontractor prequalification form for GCs that manage sub networks.
LocalBusiness + GeneralContractor schema
JSON-LD structured data covering services, service area, licensing, and address — signals to Google what the company does and where.
Performance + image optimization
Construction photography is often large. We handle image optimization, lazy-loading, and format conversion so portfolio images load fast without sacrificing quality.
Analytics + inquiry tracking
GA4 + GSC at launch. Project inquiry form submissions and bid invitation sign-ups tracked as conversion events.
Training + project addition docs
A simple workflow for adding new project pages as work completes — so the portfolio stays current without a developer call.
Pages we build for construction companies.
Every page in a construction site is a credential. These are the ones that matter when a decision-maker is evaluating whether to put you on the bid list.
Portfolio / Projects
Filterable project index + individual case study pages per project. Scope, sector, client type, photography, and a brief narrative for each build.
Sector Pages
Individual pages per market sector — commercial, healthcare, education, industrial — with relevant projects and experience statements. Lets evaluators self-select to relevant experience.
Company Profile / Prequalification
Licensing, bonding, insurance, safety, certifications, client list — the page that answers prequalification questionnaires before they're sent.
Key Personnel Bios
Individual pages for principals and project executives — credentials, relevant projects, and years of experience. The faces behind the estimates.
Subcontractor Network
A prequalification form and contact page for subcontractors — for GCs that manage a sub network and want to keep that pipeline organized.
Safety & Certifications
EMR rate, safety program summary, relevant certifications (OSHA, LEED, DBIA, etc.) — the page that gives a public or institutional owner confidence in the selection.
The Tucson Web Design Co. Method.
Every custom WordPress build follows the same four-phase lifecycle. You'll always know what phase you're in and what happens next.
See the full Method →Designed.
Strategy + visual design, walked through with you in real software.
Approved.
Nothing gets built until you sign off — every page, every word.
Built.
Custom-coded WordPress, weekly progress sent, no surprises.
Maintained.
We stick around — optimization, updates, growth partnership.
Custom WordPress, shipped.
Arizona Insurance Agency
Trust-forward service business with credential-heavy architecture. The local trust signals, licensing visibility, and conversion flow patterns translate directly to construction company builds.
Prueter Engineering
Authority-led custom build for a technical services firm. The project-based portfolio architecture, sector credentialing, and personnel bio structure map directly to what GC sites need.
Questions from contractors and GCs.
How do you structure a portfolio for a construction company?
Project portfolios are built as individual case study pages — one per significant project — with project type, scope, location, and photography. A filterable portfolio index lets evaluators filter by sector to find relevant experience quickly. Each project page is also a standalone SEO asset.
What is an RFP-ready bio page?
An RFP-friendly bio for a GC includes years of experience, bonding and licensing, insurance limits, key personnel, notable projects by sector, and safety record. It's the page evaluators pull up when your name appears on a bid list — designed to answer prequalification questions before they're asked.
How do you handle sector breakdowns for multi-sector GCs?
Multi-sector GCs get a sector silo structure — individual pages per market sector with relevant project portfolio, experience statements, and CTA. Allows the site to rank for sector-specific searches and demonstrate depth per market to different evaluator audiences.
Can you integrate a project inquiry or RFP request form?
Yes. A project inquiry form collecting project type, size, location, timeline, and owner type is standard. For GCs in public bidding, we can also build a subcontractor prequalification form and bid invitation sign-up.
How much does a construction company WordPress site cost?
Most construction builds fall between $6,000 and $16,000 depending on portfolio size, sector count, and page depth. Large GCs with extensive project histories are quoted separately. We share the full quote before work starts.
How long does the build take?
Eight to fourteen weeks for most construction builds. Portfolio-heavy sites with individual project pages take longer depending on content readiness. We give you a written timeline before Phase 03 begins.
Can you build for a subcontractor or specialty trade?
Yes. Specialty trades use a narrower sector structure with deeper project documentation for their specific trade. The architecture is the same; the scope is adjusted to what a specialty contractor's evaluators actually need to see.
What happens after launch?
Phase 04 (Maintained) covers updates, security, and performance. Adding new project case studies as work completes is common — we can train your team to add them directly or handle it as part of maintenance.
Let's talk about your company.
Every construction WordPress build starts with a 30-minute conversation. No slide deck, no pitch — just a real talk about what your company needs and whether we're the right shop to build it.
Send us your current site.
If you'd rather not talk yet, send us your URL. We'll send back an editorial-style audit covering design, performance, SEO, and conversion — usually within 3 business days. No follow-up sales sequence.
Get a free website audit