Custom WordPress for law firms.
Practice-area silos, long-form attorney bios with bar admissions, 24-hour intake forms, and results disclaimers built into the architecture — hand-coded for the firm that understands what a real legal website requires.
(Salterra Heritage)
Themes
Architecture
Before Launch
Legal clients are making high-stakes decisions. The site needs to earn trust before it asks for anything.
Why custom WordPress for law firms?
Legal web design is a category crowded with template mills — services that promise a "professional legal website" in 48 hours, then hand over the same Avada theme every other firm in town is running. The photos are stock courtrooms. The copy is generic. The intake form is a five-field contact form that collects nothing useful.
A custom WordPress build for a law firm does the work those templates skip. Practice-area silos — dedicated, in-depth pages per area of law — give your firm individual search visibility per practice rather than one page ranking weakly for everything. Long-form attorney bios with bar admissions, notable case types, and a real photograph answer the question every prospective client is actually asking: "Is this the right attorney for my problem?" 24-hour intake forms with case type selection and urgency routing get the right lead to the right attorney — not into a generic inbox.
Legal advertising also has rules. Results disclaimers, attorney advertising notices, and bar admission statements are part of the architecture — not afterthoughts. We build them in correctly from the start.
Every law firm WordPress build ships with all of this.
Industry-specific deliverables layered on top of our standard custom WordPress foundation.
Custom-coded theme
Hand-written PHP, HTML, CSS — no templates, no page builders. Built for the authority-forward hierarchy a legal audience expects.
Practice-area silo pages
Individual, in-depth pages per practice area — criminal defense, family law, personal injury, estate planning, business law — each with its own search visibility.
Long-form attorney bios
Comprehensive bio pages: bar admissions, practice areas, law school, professional associations, case types handled, and a real photograph. The page a prospect reads before calling.
24-hour intake form
A structured intake form — always prominent on mobile — with case type selection and urgency routing to the right attorney or team. Not a generic contact form.
Results disclaimers + compliance
Arizona State Bar-compliant results disclaimers, attorney advertising notices, and bar admission statements built into the page and footer architecture — not bolted on later.
Case result pages
A case results or notable outcomes section — with proper disclaimers — that communicates what the firm has accomplished without overclaiming.
LegalService + Attorney schema
JSON-LD structured data per attorney and per practice area — legal service types, bar admissions, address, hours — for maximum EEAT signaling to Google.
Performance + Core Web Vitals
Lean front-end, fast on mobile. Legal prospects are often in urgent situations — load time is a conversion factor.
Analytics + intake tracking
GA4 + GSC at launch. Intake form submissions, phone taps, and consultation clicks tracked as conversion events.
Training + documentation
Walkthrough video + docs so your team can add attorney updates, new case types, and practice area content without a developer.
Pages we build for law firms.
A legal site answers one question: is this the right firm for my problem, and can I trust them? These pages answer it.
Practice Area Pages
Individual pages per area — criminal defense, family law, personal injury, estate, business — each with scope, approach, and intake CTA. Separate pages per sub-practice where warranted.
Attorney Bio Pages
Long-form bios with bar admissions, practice areas, education, associations, and a real photograph. The decision page for every prospective client.
Case Results
Notable outcomes and case types handled — with proper results disclaimers. Demonstrates track record without overclaiming.
Free Consultation / Intake
A dedicated consultation request page with structured intake — case type, urgency, contact — always one tap from anywhere on the site on mobile.
FAQ / Legal Resources
Practice-area FAQs and legal education content that captures long-tail search traffic — "what is the statute of limitations in Arizona," "how does Arizona divorce work."
Blog / Legal Journal
Topical authority content — case law updates, legal news, client guides — builds EEAT signals over time and captures research-phase search traffic.
The Tucson Web Design Co. Method.
Every custom WordPress build follows the same four-phase lifecycle. You'll always know what phase you're in and what happens next.
See the full Method →Designed.
Strategy + visual design, walked through with you in real software.
Approved.
Nothing gets built until you sign off — every page, every word.
Built.
Custom-coded WordPress, weekly progress sent, no surprises.
Maintained.
We stick around — optimization, updates, growth partnership.
Custom WordPress, shipped.
Arizona Insurance Agency
Trust-forward service business build. The intake flow, agent credential architecture, and local trust signals map directly to law firm build patterns.
Prueter Engineering
Authority-led custom build for a specialized professional services firm. The credential-forward structure, expertise signaling, and silo architecture translate directly to law firm builds.
Questions from law firms.
How do you structure practice area pages?
Each practice area gets its own page — or a silo of pages — with in-depth content covering what the area involves, who needs it, and how your firm handles it. This gives the firm search visibility per practice area rather than one page trying to rank weakly for everything.
Do you include proper results disclaimers?
Yes. Results disclaimers, attorney advertising notices, and bar admission statements are incorporated into the site architecture — in footer, on relevant pages, and near case result references — consistent with Arizona State Bar guidelines. Built in correctly from the start, not bolted on later.
Can you build a 24-hour intake form?
Yes. A 24/7 intake form — prominently positioned and always visible on mobile — with case type selection and urgency indication is standard. Submissions route to your team via email, SMS, or case management software depending on your setup.
How do you handle attorney bio pages?
Long-form bio pages with bar admissions, practice areas, law school, professional associations, case types handled, and a real photograph. Prospects make their attorney selection based on the bio — so the bio needs to work hard and communicate depth.
How much does a law firm WordPress site cost?
Most law firm builds fall between $6,000 and $15,000 depending on practice area count, attorney count, and content depth. Larger multi-practice firms are quoted separately. We share the full quote before any work starts.
How long does the build take?
Eight to fourteen weeks for most law firm builds. Content-heavy practice area silos with multiple attorneys take longer. We give you a written timeline before Phase 03 begins.
Can you build for multi-practice or larger firms?
Yes. Larger firms get a full practice-area silo structure with sub-pages per case type, individual attorney pages with shared design templates, and a case results section with proper disclaimers. Scoped and quoted as a larger project.
What happens after launch?
Phase 04 (Maintained) covers updates, security, and performance. Legal content marketing and SEO through the Salterra partnership is available as a separate engagement when you're ready to grow organic search.
Let's talk about your firm.
Every law firm WordPress build starts with a 30-minute conversation. No slide deck, no pitch — just a real talk about what your firm needs and whether we're the right shop to build it.
Send us your current site.
If you'd rather not talk yet, send us your URL. We'll send back an editorial-style audit covering design, performance, SEO, and conversion — usually within 3 business days. No follow-up sales sequence.
Get a free website audit