Custom WordPress for medical spas.
Treatment finders, before/after galleries, financing integrations, and silo'd procedure pages — hand-coded for the medspa that wants a site as polished as the treatments it offers.
(Salterra Heritage)
Themes
Architecture
Before Launch
Aesthetic practices can't afford to look like everyone else.
Why custom WordPress for medical spas?
Medical spas sell a specific kind of confidence. The site needs to project the same care the practice delivers — and most medspa websites, built on spa platform templates or generic WordPress themes, fall flat. They look like every other medspa in town because they use the same three templates in circulation.
A custom build changes the equation. Procedure silos — individual, in-depth pages for injectables, laser treatments, body contouring, and each major service — give you search visibility per treatment rather than one page that ranks for nothing in particular. Before/after gallery components are built custom, filterable by treatment type, compliant with consent requirements, and fast on mobile. Financing integrations aren't a pop-up afterthought; they're woven into the natural decision flow on treatment pages.
The best medspa sites we've seen treat the website the same way a great practice treats the patient experience: every touchpoint is considered, the flow is smooth, and nothing feels improvised.
Every medspa WordPress build ships with all of this.
Industry-specific deliverables layered on top of the standard custom WordPress foundation.
Custom-coded theme
Hand-written PHP, HTML, CSS — no templates, no page builders. Built to reflect the aesthetic positioning of your practice.
Procedure silo pages
Individual, SEO-optimized pages per treatment — injectables, laser, body contouring, skin, hair removal, wellness — each built for its own search terms.
Before/after gallery system
Custom gallery components filterable by treatment type. Fast-loading, consent-aware, managed entirely from the WordPress admin.
Treatment finder
A guided quiz or filter flow that takes visitors from "I want X result" to the right treatment — custom-coded to match the site design.
Financing integration
CareCredit, Alphaeon, Cherry, or similar — embedded cleanly into treatment pages and a dedicated financing page as part of the decision flow.
Consultation booking integration
Vagaro, Mindbody, Jane App, Acuity, or similar — booking widget embedded cleanly, with consultation request forms routing treatment interest to your team.
Provider + credential pages
Long-form provider bios with credentials, specialty areas, and approachable photography. Patients choose their injector before they choose the clinic.
MedicalBusiness + LocalBusiness schema
JSON-LD structured data for medspa — services offered, provider specialties, location, hours — for maximum local search visibility.
Performance + Core Web Vitals
Gallery-heavy sites need extra performance attention. We handle image optimization, lazy-loading, and CDN configuration so before/after photos don't tank load time.
Analytics + conversion tracking
GA4 + Search Console wired at launch. Booking clicks, consultation form submits, and phone taps tracked as conversion events.
Pages we build for medical spas.
Every page in a medspa site has a job. These are the ones that move patients from awareness to booked consultation.
Procedure Pages
Individual in-depth pages per treatment — Botox, filler, laser, body contouring, skin tightening — each optimized for its own search query and conversion path.
Before/After Gallery
Filterable gallery by treatment type. Consent-aware, fast-loading on mobile, managed from WordPress admin without code.
Treatment Finder
A guided flow or quiz taking visitors from "I want X result" to the right treatment, shortening the consideration phase.
Financing Page
A dedicated page covering financing partners, monthly payment examples, and an application flow — reduces price objection before the consultation.
Provider Bios
Long-form provider pages with credentials, specialties, and a human presence. Patients pick their injector before they book.
Blog / Education
Treatment education content — "how long does filler last," "what is the difference between Botox and Dysport" — builds topical authority and organic traffic over time.
The Tucson Web Design Co. Method.
Every custom WordPress build follows the same four-phase lifecycle. You'll always know what phase you're in and what happens next.
See the full Method →Designed.
Strategy + visual design, walked through with you in real software.
Approved.
Nothing gets built until you sign off — every page, every word.
Built.
Custom-coded WordPress, weekly progress sent, no surprises.
Maintained.
We stick around — optimization, updates, growth partnership.
Custom WordPress, shipped.
Arizona Insurance Agency
Custom service-business build with conversion-focused architecture. The trust-signal and intake-flow patterns translate directly to aesthetic practice sites.
Prueter Engineering
Credential-forward custom build. The provider expertise and authority signals we used here apply directly to medspa provider bio and trust architecture.
Questions from medical spas.
Can you build before/after photo galleries?
Yes. We build custom gallery components filterable by treatment type — designed for fast load on mobile, consent-aware, and managed entirely from the WordPress admin without code. No third-party gallery plugins with their own styling and performance overhead.
Can you integrate financing like CareCredit or Cherry?
Yes. Financing integrations are embedded cleanly into treatment pages and a dedicated financing page — not as a floating banner, but as part of the natural decision flow. We work with CareCredit, Alphaeon, Cherry, and other common medspa financing partners.
How do you handle the treatment finder?
We build a custom treatment finder — typically a guided quiz or filter flow — that takes visitors from "I want X result" to the right treatment for them. It's custom-coded to match the site design exactly, not a bolt-on third-party widget.
Do you build separate pages per procedure?
Yes, and we consider it essential for SEO. A single "treatments" page listing everything can't rank for individual procedures. Separate, in-depth pages for Botox, filler, laser resurfacing, body contouring, and each major service give you individual search visibility per term.
How much does a medspa WordPress site cost?
Most medspa builds fall between $6,000 and $14,000 depending on treatment count, gallery complexity, integrations, and content needs. We share the full quote before any work starts.
How long does the build take?
Seven to twelve weeks for most medspa builds. Gallery-heavy sites with custom finder components take longer. We give you a written timeline before Phase 03 (Built) begins.
Can you handle booking and consultation request flow?
Yes. We integrate with Vagaro, Mindbody, Jane App, Acuity, or similar, and build consultation request forms that route treatment interest directly to your team — so they know what a patient wants before they call back.
What happens after launch?
Phase 04 (Maintained) covers security, updates, and ongoing performance. When you're ready to grow organic search or run paid campaigns, the Salterra partnership handles those as separate engagements.
Let's talk about your practice.
Every medspa WordPress build starts with a 30-minute conversation. No slide deck, no pitch — just a real talk about what your practice needs and whether we're the right shop to build it.
Send us your current site.
If you'd rather not talk yet, send us your URL. We'll send back an editorial-style audit covering design, performance, SEO, and conversion — usually within 3 business days. No follow-up sales sequence.
Get a free website audit