Lead-gen landing pages built to convert cold paid traffic.
A homepage is built for many audiences. A lead-gen landing page is built for one — the visitor who arrived from an ad, doesn't know you yet, and needs a clear reason to leave their contact information. We build those pages with intent.
(Salterra Heritage)
No Templates
for Lead-Gen LPs We Ship
Before Launch
Your homepage isn't a landing page. It was never designed to be one.
Most paid traffic lands on the wrong page.
A visitor who clicked an ad for "emergency HVAC repair Tucson" doesn't need your homepage's full story — they need a confirmation that you do what the ad said, that you're credible, and a form to request a callback. Every extra element on that page is a distraction that costs you the conversion.
We build dedicated lead-gen landing pages that strip the experience to essentials: a clear headline that matches the ad, a brief proof section (credentials, reviews, trust marks), and a form that asks for exactly what you need — no more, no less. The page is fast, mobile-first, and designed for one action. That's it. When you get the fundamentals right, the math improves.
Every lead-gen landing page ships with all of this.
No upsells, no add-ons. The base price covers the full scope below.
Ad-message-match headline
The H1 is written to mirror the promise of the ad that sent them here. Scent continuity from click to landing reduces bounce immediately.
Above-fold form placement
Lead capture form visible on desktop without scrolling. On mobile, sticky CTA triggers the form. No hunting, no friction.
Trust signals section
License numbers, review counts, years in business, certifications — whatever your vertical requires, placed where skepticism typically lives.
Mobile-first layout
Majority of paid traffic is mobile. Form fields are touch-friendly, phone number is click-to-call, and the CTA button is thumb-sized.
Form → CRM / email routing
Form submissions wired to your CRM (HubSpot, Pipedrive, GoHighLevel) or a clean email notification. Tested before launch.
Thank-you page + confirmation
A dedicated thank-you page that confirms the submission, sets expectations for response time, and can carry a pixel for Google/Meta conversion tracking.
Conversion event tracking
GA4 conversion events + Google Ads / Meta pixel for form submits. So your ad platform gets the signal it needs to optimize spend.
Speed optimization
Clean HTML/CSS, no page builder overhead, optimized images. Sub-2-second LCP on mobile is the target — because slow pages lose the lead before the form loads.
A/B variant ready
Page is structured so a headline or CTA variant can be deployed without a full rebuild. We document the test architecture at handoff.
Spam protection
Honeypot fields, reCAPTCHA where needed, and IP-rate limiting. So the leads in your inbox are humans, not bots filling your CRM with garbage.
Verticals we build lead-gen LPs for.
Each vertical has its own trust signals, its own objections, and its own form design. The pages aren't interchangeable — they're purpose-built per niche.
Home Services
HVAC, plumbing, roofing, electrical. Emergency intent runs high — the page needs to resolve urgency fast and make scheduling effortless.
→Insurance
Multi-line quote lead capture (auto, home, business). Compliance-aware copy. Built for the "get me a quote today" intent moment.
→Legal
PI, family law, criminal defense. High-anxiety visitors need reassurance first, form second. Copy tone matters as much as form design here.
→Med / Dental
New-patient lead capture, consultation requests, specific-procedure landing. HIPAA-conscious form handling and clinical-grade trust signals.
→The Tucson Web Design Co. Method.
Every lead-gen landing page follows the same four-phase lifecycle. You'll always know what phase you're in and what happens next.
See the full Method →Designed.
Strategy + visual design, walked through with you in real software.
Approved.
Nothing gets built until you sign off — every page, every word.
Built.
Custom-coded WordPress, weekly progress sent, no surprises.
Maintained.
We stick around — optimization, updates, growth partnership.
Lead capture, shipped.
Arizona Insurance Agency
Multi-line quote-request flow with trust signals, carrier integration, and lead routing — built for cold paid traffic from family-owned agency campaigns.
AZ Garage Floors
High-intent local service lead capture. Quote-request form above fold, mobile-first, wired to email + tracking. Built for Google Ads traffic.
The questions we get most.
What's a lead-gen landing page, specifically?
A lead-gen landing page is a focused, single-purpose page whose only job is to collect contact information — name, phone, email — from a visitor who arrived cold, typically from paid traffic. It has no navigation, no distractions, and one clear action.
How is this different from just using my homepage?
Your homepage is built for many audiences and purposes. A lead-gen landing page is scoped to one audience, one offer, one action. When you run ads to a homepage, you're diluting intent. A purpose-built page keeps the visitor focused on the single thing you need them to do.
What conversion rate should I expect?
Across home services, insurance, and legal, well-built lead-gen pages convert at 3–12% depending on traffic quality, offer clarity, and competitive landscape. We share benchmark data for your vertical before we scope the project — we don't make up numbers.
Do you write the copy, or do I supply it?
We write the copy from a discovery conversation with you. You review, edit, and approve before anything goes to development. The approval gate is non-negotiable — we don't ship words you haven't signed off on.
Can you wire the form to my existing CRM?
Yes. We've integrated with HubSpot, Pipedrive, GoHighLevel, Salesforce, and a number of industry-specific CRMs. If your CRM has an API or a webhook, we can route leads to it. If it doesn't, a clean email notification with routing rules is the fallback.
Is the page built on WordPress?
Yes. All pages we build live in WordPress — custom-coded, no page builders. You can update copy and swap content from the WP admin. The page runs clean and fast because there's no builder framework loading in the background.
What about A/B testing?
We structure the page so a headline or CTA variant can be deployed via a tool like Google Optimize or VWO without a full rebuild. We document the test architecture at handoff. Running the test itself is your team's job — we just make sure the page doesn't get in the way.
How long does a lead-gen page take to build?
Two to four weeks from discovery conversation to live page. Single-page scope moves fast. Most of the timeline depends on how quickly you can get back to us with approvals and any assets (logo, photos, offer details).
Let's talk about your campaign.
Every lead-gen landing page starts with a 30-minute conversation. We'll look at your current traffic, your offer, and what you're trying to capture — then scope a page that's designed for exactly that.
Send us your current landing page.
If you'd rather not talk yet, send us your URL. We'll review your current page and send back a written audit covering copy, structure, form UX, and conversion gaps — usually within 3 business days. No follow-up sales sequence.
Get a free page audit